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Artificial Intelligence (AI), Generative AI (GenAI) and Machine Learning (ML)
Turn limitless possibilities into sustainable competitive advantage
Overview
Artificial intelligence (AI), Generative AI (GenAI) and machine learning (ML) are game changers for your organisation. With the ability to learn and self-improve, this set of technologies, tools and methods is already proven as a powerful way to transform business operations and drive profitability.
Our AI, Gen AI and ML solutions deliver significant improvements to operational processes and data management by simplifying workflows, enabling automation and increasing accuracy. They can also help you assure ethical usage and compliance by protecting your data privacy, safeguarding intellectual property, ensuring fair outcomes and delivering factually accurate results.
We have a proven track record building and deploying custom-built solutions for our clients across:
- AI – developing solutions that automate tasks, empower teams with real-time insights for better decision-making and enhance coding tools to accelerate innovation.
- ML – a subset of AI that uncovers patterns in data to make operations more efficient and predictive.
- Deep learning (DL) – a subset of ML that we use for processing complex data such as images and text to provide advanced insights and enable automation.
- GenAI – we build solutions that create new content, streamline workflows and enhance customer interactions.
- Agentic AI – we use this combination of ML, DL and GenAI to develop autonomous AI agents that can reason, plan and act dynamically to optimise business processes.
Our solutions
Custom AI, Gen AI and ML solutions for sustainable competitive advantage
AI advisory
We help you separate hype from reality to establish the technologies, tools and methods that are commercially viable and most valuable to your business.
Custom GenAI development
Work with us using the ‘lighthouse’ cycle to align ideas to business priorities, identify use cases, build functional teams, define deployment and risk mitigation plans, then deploy and iterate (stop, refine, or scale).
AI and ML
Use our advanced tools to automate everything from data prep to deployment and monitoring, improving data accuracy and ensuring your AI solutions and ML models work seamlessly.
Business outcomes
Our sole focus is ensuring you and your teams deliver successful outcomes and unlock demonstrable business value faster through our cloud consulting, cloud migration and cloud modernisation services.
Here are a few examples of the remarkable results we have delivered:

RPS is a global provider of consulting and engineering services with a long history and several acquisitions resulting in many legacy systems coming together. The company partnered with NashTech to re-architect its legacy risk management system using a microservices architecture that now serves as a business process automation platform supporting a growing set of features and diverse functions as well as self-service capabilities.
Developing in the cloud gives you far more flexibility in terms of being able to scale up resources and speed things up. The new system is created in such a way that you can reuse the components going forward. You don’t need to reinvent the wheel. It has become more manageable.

This major US retailer was struggling with data silos and scaling, inefficient ML and slow feature development. It partnered with NashTech to build a unified data warehouse that has streamlined historical data acquisition and processing. A powerful image classification and recommendation engine has also been developed, enhancing the customer experience and increasing revenue.
reduction in operational costs.
increase in revenue.

Lowell is Europe’s leading credit management company and chose NashTech to integrate its core third-party products and replace non-core third-party products to create a single, cohesive ecosystem. Based on a Microsoft .NET core and microservices architecture on Azure cloud the new system delivered significant improvements in performance and a responsive consumer-facing website.
NashTech was the key partner for us in building a modern target architecture. Within a short time, we established a platform in the cloud that is connected to our legacy world, both technically and process-wise. Containerisation, continuous deployment, microservices approach, DevOps and agile teams are just a few results of the fabulous collaboration.


Markerstudy is a global leader in motor insurance products and complementary services. NashTech replaced its outdated systems with a hybrid Azure cloud platform delivering transformative results.
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Markerstudy is a global leader in motor insurance products and complementary services. NashTech replaced its outdated systems with a hybrid Azure cloud platform delivering transformative results.
increase in online quote-to-sale ratio drives profitability
increase in customer journey completions

JLR saw an opportunity in the UK luxury car rental market and launched THE OUT to offer a premium, seamless rental experience with transparent pricing, a paperless process and no pickup or refuelling hassles. NashTech built its entire rental service platform.
increase in online quote-to-sale ratio drives profitability
increase in customer journey completions
reduction in testing time improves time to market for new features

JLR saw an opportunity in the UK luxury car rental market and launched THE OUT to offer a premium, seamless rental experience with transparent pricing, a paperless process and no pickup or refuelling hassles. NashTech built its entire rental service platform.
increase in online quote-to-sale ratio drives profitability
increase in customer journey completions
reduction in testing time improves time to market for new features
Process
Harness the power of AI responsibly by partnering with NashTech.
There is a wide array of AI, GenAI and ML options available and as they continue to grow in capability and accuracy, we will help you:
- Identify the best use cases and opportunities for AI, Gen AI and ML in your business.
- Design and build custom solutions that meet your specific needs and requirements.
- Integrate and deploy seamlessly into your existing systems and workflows.
- Ensure optimal performance and quality with system monitoring and support.
- Train and support your teams to use AI, GenAI and ML solutions securely, ethically and effectively.
Working with us
NashTech is UK-headquartered, with highly experienced, motivated and qualified teams of software developers based offshore in key locations globally.
We offer our own distinctive engagement and delivery model designed to be versatile, adaptive and highly collaborative, which is essential when adopting technologies like AI that are evolving so rapidly that they continue to create new risks and new opportunities in equal measure:
AI advisory helping to shape your business objectives into a vision and executable roadmap that adheres to your project goals and timelines.
Adaptive development service for smaller teams, enabling rapid iteration with low initial investment.
Extensive experience deploying AI and ML in cloud platforms like AWS, Azure and GCP, ensuring optimised application development and system performance.
Finetune industry-leading AI technologies to your unique business needs so that your investments deliver maximum returns.
Innovate faster with our AI and ML accelerators addressing core use cases across sales, marketing, customer service, finance, people, legal and more.
Why choose NashTech?
Focus on the AI opportunities that create the most value
With expertise in software engineering, quality assurance, API integration, artificial intelligence (AI), cloud architecture, data management and analytics, our team ensures your AI investments are selective and achieve impactful outcomes with speed and precision at a competitive price:
Flexible and scalable resourcing models.
Meet your strategic and technology goals efficiently and drive revenue and profitability through the launch of new products, services and solutions.
Project delivery that balances innovation and risk mitigation.
Solve your toughest challenges through collaborative relationships and processes that are consistent, robust and high quality.
Drive new levels of operational efficiency for increased profitability.
Proven experience in building and operating custom AI solutions to streamline workflows, automate tasks and eliminate inefficiencies.
Exceptional quality assured.
We measure and continuously improve in terms of the overall quality accreditations we hold and the quality management system we deploy to assure a flawless delivery.
Flexible and scalable resourcing models
Meet your strategic and technology goals efficiently and drive revenue and profitability through the launch of new products, services and solutions.
Project delivery that balances innovation and risk mitigation.
Solve your toughest challenges through collaborative relationships and processes that are consistent, robust and high quality.
Drive new levels of operational efficiency for increased profitability
Proven experience in building and operating custom AI solutions to streamline workflows, automate tasks and eliminate inefficiencies.
Exceptional quality assured.
We measure and continuously improve in terms of the overall quality accreditations we hold and the quality management system we deploy to assure a flawless delivery.
Whether you’re launching a new solution or modernising existing systems, we’re here to help you achieve impactful outcomes with speed and precision at a competitive price.
See also

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Our approach will drive value from your day-to-day technology operations by collaborating on strategy, investments, execution and governance to ensure that all activities remain focused on your digital transformation goals.
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